Event
Addiopizzo: How young entrepreneurs in Sicily were joined by the private sector to combat the mafia
Ermes Riccobono, 30 years old. Human Rights and International Cooperation expert. After many experiences in different countries all over the world, decides to come back to his loved homeland Sicily. Since 2014 is working at Addiopizzo Travel as Project Manager and Grant Writer.
ADDIOPIZZO TRAVEL: Ethical business in support of people who say No to the mafia Addiopizzo is an anti-Mafia movement founded in 2004 by a group of young people under one slogan: an entire people which pays pizzo is a people without dignity. “Pizzo” this is the Italian name for protection money, a sort of "extorted tax" imposed by the Mob. The strategy used by Addiopizzo in its work is wholly innovative: ethical consumerism against the pizzo. People's selective purchases support businesses which do not give in to the extortionate demands of the Mafia and openly side against them. Addiopizzo urges society to commit to change and encourages a collective cultural revolution against the Mafia. Moreover, Addiopizzo wants to show the real face of Sicily, above and beyond stereotypes and tourist traps, giving an opportunity to understand, first hand, the most important moments, people and places of the Anti-Mafia movement.
Addiopizzo has contributed greatly in reducing the mafia’s power in the business sector in Sicily.